Fridays with Vicky 77
Traffic is essential to a successful website. We all want more of it right. But, how do you increase quality traffic on your site?
One way is to add an additional channel of traffic. You might do really well with organic listings in the search engines and that’s great. Consider adding an additional channel like, video, a new social media channel or PPC for example.
Make sure though that what you do take on, do it well. Don’t jump from thing to thing, focus on what you take on and do it really well.
This article is not about different avenues of traffic though, it’s about tools that can help increase traffic.
We talk about tools that can help increase quality traffic to your blog or site. All the mentioned tools in this article I use on a regular basis. From research to analytics, there are great tools that can really help you improve your site and increase traffic.
Let’s take a closer look at…
8 Tools to Help Increase Quality Traffic
It all starts with research. Make sure you pick a niche or subniche within your site that have a positive trend. It’s all about helping your audience and provide value, find out what they want and deliver it to them…
1. Google Trends
Google Trends is a great tool to find out what’s trending. It’s a great tool to compare certain niches and sub niches as well. You can see if the niche or keyword has a upping or down going trend.
Here we compare searches for google, youtube, twitter and Facebook. You can see that Facebook had a peek in 2013 but according to the curve Facebook is now loosing searches.
You can type in your main niche or subniche and compare it to others. You can also see if the keyword is seasonal. Looking at the Amazon curve below you can see that there is a seasonal spike each year in November and December. Holiday shopping at amazon…
You can also see that Amazon now have more searches than eBay.
You can also compare different keyword choices. Below is the search result for sunscreen vs. sunblock. Sunscreen is more popular and you can see the peek during the summer months.
This is also a great tool to use if you are debating between different subniches for your site, type in the main keywords and compare the result.
Great tool to help identify great trending niches and subniches. This will help you pick a good niche to drive quality traffic to.
Using keywords to rank organically in Google and other search engines, is a great way to get targeted free traffic.
Quality traffic requires quality keywords.
The key to get both is relevancy.
You want to send –
Quality Traffic – to Relevant Quality Content Based on Keywords – to Relevant Offers
Get this right and you will have great success. To find good quality keywords I use Jaaxy.
Jaaxy is a great keyword tool that will give you a quick overlook over the keyword so that you can decide if it’s worth using and create content around.
You are looking for high search volume and low competition keywords, Jaaxy makes this easy to spot.
Jaaxy don’t only give you the result for the wanted keyword, it also suggests other relevant keywords that you might not have thought about.
It’s easy to use…
Type in your keyword and get immediate results:
- AVG – average searches per month
- Traffic – est. first page ranking traffic
- QSR – number of competing websites for this keyword
- KQI – keyword indicator, red – stay away, yellow – ok, green – it`s a go
- SEO – score based on traffic and competition 100 – great 1 – not so good
Now It’s Your Turn, Try Jaaxy Here:
There’s a lot more to Jaaxy, if you want more info on this keyword tool read my Jaaxy Review here!
Use great keywords on a consistent basis and increase traffic gradually over time.
Now you have the niche/subniche and keywords down. Provide solutions that your visitors are looking for and they will be back. One way to increase traffic is to get your visitors to come back to your site.
The solution might be information, it might be a product, it might be an e-book, it might be a video… Give them what they are looking for and they will come back for more.
If you monetize your site with physical products, the Amazon associate program is a good one to use. They have anything and everything imaginable. The site is trusted which is also very important, when converting visitors to buyers.
One of my sites is monetized with Amazon, to save time and make sure I maximize my earnings I use a tool, a plugin, called EasyAzon.
EasyAzon a plugin that you install on your WordPress site, has a “magic” button that will save you a ton of time.
You no longer have to leave your own site to insert an Amazon link, it can all be done within your site.
With the push of a button you can insert text links, images, CTA (click to action) buttons and info blocks.
You can also optimize traffic from around the world so that you don’t miss out on commission.
A great tool, for me a must have for my Amazon sites.
Another great way to drive traffic to your site is by using Social Media. We all have our preferred platform to work with, some find Facebook being great for generating traffic some will go with Pinterest, Twitter or Instagram. Some of us use a combination.
There are many tools to use when increasing traffic with social media. I will talk about two of them here. One makes it easy for your visitors to share your content with others. The second one helps you get traffic from social media to your site.
4. On Site Tool – SumoMe
SumoMe is a great tool, a WordPress plugin, to use on your site to make it easy for your visitors to share your content. When somebody share your content you get more exposure and hopefully more traffic.
SumoMe also makes it easy to collect emails. When you collect emails, you can get in touch with your readers and send them back to your site. SumoMe offers great looking scroll boxes and smart bars.
Combine this with my preferred email subscriber tool Aweber and you have a great set up.
5. Off site Tool for Twitter – Crowdfire
To save time and make things easier using a tool to help with your social media subscribers and messages are almost a must. Sure this can be done manually but it takes a ton of time.
There are many tools to use, right now I’m using Crowdfire for my Twitter account. It has helped me get over 11K followers by submitting tweets on a regular basis. Also by helping me organize and streamline my followers.
So now by using the tools described we should have a descent amount of traffic. Now we want to find out more about our traffic so that we can do more of what works and cut out what doesn’t.
Let’s analyze the traffic we have…
Analyzing the traffic is very important. You want to make sure you know where the traffic is coming from, what posts and pages they visit and if they convert.
Analytics can do so much more than just tell you how many visitors you have. Analyze the traffic and find out about your visitor, what device they use, about the keywords they use, how long they stay and much much more…
I use 3 tools for my Analytics:
- Google Analytics
- Google Webmaster Tools
They all help me with different things
6. Google Analytics
Google Analytics is a free great tool that can help you with the following:
- See what your visitors are doing in real time
- Analyze your audience – users, page views, bounce rate, avg. session. Demographics, age and gender. Interests, location, new vs. returning visitor. Do they use desktop, mobile or tablet and more.
- Acquisition – where is your traffic coming from, organic, social and more.
- Behavior – the flow of your visitors, site speed (although I use other tools for that).
- Conversions- where you can set goals and more
7. Google Webmaster Tools
Google Webmaster Tools tool helps you stay connected with Google, if there is ever any issues with your site and Google you will find out through the Webmaster tools so make sure you are signed up with them.
They can also help with the following:
- Search appearance
- Search analytics – keywords with search results, links to your site, internal links.
- Google index – index status, keyword and more.
- Crawl – errors, stats and more.
SemRush is a great tool to see what keywords are ranking and what position they are holding. Also gained and lost keyword ranks.
- Traffic analysis
- Keyword analysis – keywords and rankings
- Keyword positions gained and lost
- And lots more
SemRush gives a great overview, is easy to grasp with great graphics. A tool with both free and paid option, that I can highly recommend.
There we have it, 8 Tools to Help Increase Quality Traffic. What’s your tips to get more traffic? How do you get more quality traffic to your site? Feel free to share in the comment section below,
Want more info on traffic – 16 Ways to Increase Traffic to Your Website or Blog
Have a productive day,