Fridays with Vicky 47
The other day I was approached by a company wanting to test out my ad placements on one of my other sites.
They have an average of 141% upswing with ad revenue. Pretty impressive.
What they do is they test different themes, layouts and ad placements.
It all sounds great and Ezoic, a certified Google Adsense partner, does sound like a legit good program.
At this point I`m not willing to hand over the site BUT it did spark an interest to play around with the ad placement myself.
Can I double the Adsense revenue myself? That would be very interesting (and good for my wallet)
The goal with this on going case study is to take my earnings from $630 monthly to $1260 monthly.
How long will it take? Not sure and time is not really my focus. I rather be doing things slowly so that I can measure the changes, to make sure they are sustainable.
There is always the balance between ads and looks. I have always gone for the look, I never wanted the ads to take over my site. I want the content to be in focus. I`m still not willing to compromise on that. So can I keep the look and still increase revenue? That`s what I`m hoping for.
We will take a closer look at the site. I will show you some numbers of where the site is today September 22, 2015.
After a month I will add an update to see if the change of ad placement incresed the revenue.
The things we will keep an eye on in this case study are:
- Revenue – can we over time double the Adsense income, by just playing around with the ad placement?
- Traffic – will ad placement affect our traffic numbers?
- Bounce rate – will people click away sooner if they are met by an ad?
Let`s dive in.
Ad Placement Case Study – Revenue vs. Beauty Or Can You Get Both?
Last Years Numbers
So this site has been pretty consistent in traffic for the last year.
I will average out the yearly numbers.
- Page views – Avg. 69.393 page views / month
- Users – Avg. 28.493 users / month
- Session duration – 1.38 avg. session duration
- Bounce rate 59%
Other interesting data for ad placement is what device is used to visit the site.
In this case 56% use a mobile device, great to know so we can adjust our ads to that in the future.
- Mobile 56%
- Desktop 37%
- Tablet 7%
My Current Ad Placement
In most cases I stay away from adding ads to the top of my posts. I don`t find it appealing. I usually post 1 ad in the middle section 250 x 250 text ad block and a small text banner at the bottom.
No sidebar ads or banners.
With those ads, this has been the result from the last year.
This site made me $7555 from just Adsense this last year.
My best day was $56.22
Avg. $629.6 monthly
Avg. $20.7 daily
I will not go into CTR and other stats against the Google Adsense rules.
The Ad Placement Change
So today, September 22, 2015, I will move the bottom ad up to the top of the site and see what it does with the user interaction on the site, the revenue but also the rankings off site, will it affect them?
The only thing I will do the first month is to move the bottom banner up to the top of my blog posts. I will use the responsive ad unit. Hopefully this will not interfere with the look of the site much.
To make things easy I use a plugin called Quick Adsense that will display ads for me on all my posts.
At top of the posts I will place a responsive, text ads only ad.
Let`s give it a month and we will look at the result.
Numbers for September 22 – October 22
Fast forward a month and this is the outcome, the numbers after the changes we did above.
Last month 61.718 vs. avg. 69.393 page views / month – the page views did go down a little bit compared to last years numbers. Is this because people click the ads? It is possible.
Last month 29.964 vs. avg. 28.493 users / month – the user number is up by over a thousand from last year`s avarage so that`s a good sign.
Last month 1.21 avg. session duration vs. 1.38 avg. session duration – it`s down a little bit but that goes hand in hand with lower page views, this low drop does not concern me too much.
Last month 60.57 vs. Bounce rate 59% – just a little higher and that can be due to the ad placement.
This is a good sign that my visitors have not found the ad placement too disturbing or annoying.
Let`s see if the revenue has changed.
Revenue for September 22 – October 22
September – October Adsense Income for this site:
Monthly $783.47 vs. avg. last year $629.6 – That`s a 153.87 increase with just that little change that we did.
Daily avg. $25.27 vs. $20.7 last year.
Best day $47.17 vs. $56.22 – Did not “beat” the best day income, but that`s ok, we will lol.
I`m happy about the increase in revenue and will let the changes be “as is” for another month.
Going Forward This Is What We Will Do
Things that we will be doing going forward with this case study are:
- Connect Google Adsense with Google Analytics to get an easier overview of the stats
- Play with text vs. image ads
- Ad size
- More ad placements
- Change to responsive ad units
- Mobile ad placements
I hope you found this article – Ad Placement Case Study – Money vs. Beauty Or Can You Get Both? – helpful.
What`s your thoughts and tips on increasing Adsense revenue? Is there any testing you would like me to do? I would love to hear from you in the comment section below,
Have a productive day,