Fridays with Vicky 121
The Amazon commission changes are putting a dent in earnings, BUT happy to introduce a new income source. I have some new sub-niches added on the site, although I haven’t seen any traction yet, I’m excited to see what they can do for the site going forward.
As always it’s interesting to tally up the stats and numbers for this site. Can’t believe April is over with already. I’m loving the journey with this site. I learn so much each and every month and I hope you will find some helpful information in this case study as well.
Let’s dive in.
Why Do I Share the Numbers and Stats of the Case Study Site?
There are a few different reasons for me sharing the stats and numbers for this case study site. I often get the question; Can you really make money online? The quick and easy answer is yes, it is possible to make money online. With today’s technology and online training, there has probably not been a better time to do it than now. Now when I get the question I can point them to this case study, sharing the journey and numbers for this site.
Now when I get the question I can point them to this case study. The truth is that it will take time and effort to create a profitable online business, and with this case study I want to share the stats and journey of a real blog, this includes ups and downs, gains and losses, increase and drops in earnings, rankings and traffic.
By sharing this monthly amazon case study it also keeps me accountable, it helps me keep track of the stats of this site. Personally, I choose to share this specific site and not all my online income, some choose to share it all, it’s obviously up to each and every one.
The results might not be typical for any other site, you might earn a lot more or a lot less, but at least you’ll see some of the benefits and challenges that you can run into having your own website or blog.
If you have not yet started your site, take a look at this program, it will help you get going. That’s the program that I learned from and still is.
The Case Study Site
When I started this site, it was out of curiosity. I wanted to see if it was possible to make some real money with Amazon. I saw some blogs raking in big money with Amazon but most people I ran into were really struggling to make a decent income, even just that first $1. I took on the challenge and started a health related site, monetized with Amazon. It’s hard to believe but the site is now 26 months old, sound like I’m talking about a baby lol. Anyway…
I had a few guidelines for the site:
- It had to be hands-off
- Majority of the content had to be outsourced
- It had to be monetized with Amazon
- It had to be based on an evergreen niche
Let’s see how the site is doing a little more than two years into the project.
- Sessions 16.558
- Users 14.966
- Pageviews 31.521
- Session duration 1.05
- Sessions 15.101
- Users 13.703
- Pageviews 36.641
- Session duration 1.01
We do see a drop in traffic and it’s due to my main sub-niches being winter month related, so that was kind of expected.
I’ve been playing around with different plugins to speed up my site. This has affected bounce rate and other data on the site. Obviously, you want your site and pages to load as quickly as possible.
In Google Analytics, under speed suggestions, you can go in and check page speed for your individual pages and posts.
You can do the search right from your dashboard in Google Analytics, it will show you page speed score and exactly what needs to be fixed along with suggestions on how to do it.
I’m in the process to go through my top 10 pages and posts to make sure they are up to speed. It’s surprising what will slow down your pages. Images, scripts, comparison chart, these are a few things that slowed down my site.
90% of my visitors comes from organic searches. (I know, I should step up my social game with this site, but I want it to be hands-off).
That means that the majority of my visitors finds the site through Google and other search engines. Content like reviews and top lists ranks well for this site still.
I am in the process of adding sub-niches focused on all year round products.
Since organic listings are such big part of the traffic stream, this means that I need to keep an eye on the ranking results. I want to make sure we’re growing and gaining rankings. Since the site right now ranks well for some cold month keywords, the rankings are a great indicator, even though traffic drops. Going into the warmer months traffic will naturally drop but if we keep the keyword rankings we are still on the right track.
Let’s look at the ranking results.
When I check my ranking stats I use SEMRush, a great tool that provides traffic, rankings and other helpful stats.
The site is ranking for 9,058 keywords. It has 133 top 3 rankings, that’s an improvement with 12 from last month.
That the site keeps gaining rankings is telling me that even though traffic dropped we are still on the right track. Just need to get some traction with the all around year sub-niches that I started to promote, to gain more traffic.
A good sign is also that we gained more keywords than we lost.
When I check my rankings I also take a look at the changes that Google has made, to see if any had a large impact on the site.
There were some indications, all though not confirmed from Google, of a FRED update in March and April. This would affect black hat sites, trying to manipulate the search engine. It also possibly effects thin sites that do not focus on the user experience. I didn’t see any major changes to my site that could be related to this.
Case Study Income Report and Sales Result, April 2017
The Amazon commission change did have a negative impact on this site for sure, I do see a drop in earnings.
On a positive note, I did get my first sale with the new affiliate program that I teamed up with recently. Conversions are not as good but one sale generated $62.91.
Will the higher commission weigh up the lower conversion? That’s something I have to keep an eye on.
April 2017 Earned Commission
- Amazon $1,198.41
- Affiliate program 1 $62.91
- Ordered Items: 502 (down a little from last month)
Total Commission: $1,261.32
To make a “fair” comparison I like to see earnings per 1000 visitors. That gives us a good number based on traffic and earnings, that we can compare.
- Dec $217.98 / 1000 visitors
- Jan $139.96 / 1000 visitors
- Feb $128.6 / 1000 visitors
- March $93.68 / 1000 visitors
- April $92.04 / 1000 visitors
April is very similar to March, but I do miss the December numbers lol.
I knew this site would drop since it’s main categories is winter month based. I’ve worked hard (or my writers have worked hard : ) to focus on some all year around sub niches.
It will take time for them to see some traction, but hopefully, we’ll start seeing some sales from these sub-niches as well. Two of them are targeting low ticket items, one of them is targeting high ticket items.
I like the volume when the holiday season comes around, that’s why I don’t shy away from promoting low ticket items.
The high ticket items give a good boost in commission, but you’ll usually see fewer sales compared the low ticket items.
- 9 Outsourced articles ($7 each) $63
- 4 Outsourced reviews, (these are longer in-depth articles 1000 words at least, $12.5 each) $50
This site is on shared hosting, there for the low cost.
This is the hosting I suggest if you are new.
List building: $5
Aweber list building, shared cost with other sites $5
Total Expenses: $120
Total Result April: $1,141.32
- April 2016 – $509.83
- April 2017 – $1,141.32
Total Result for the Site
- Result Month 1 – 6: $–265.36
- Result Month 6 – 12: $817.13
- Result Year 2: $15,767.08
- Result Year 3, 2M in: $2,423.44
What About the Future?
In January, I posted this image, showing the monthly % earnings of the site. IF the site follows the same pattern, that would mean $100.000 in income for the site. That’s an exciting number!
Four months in, how are we doing?
Last April we had a decent month earning 4% of the yearly income. We didn’t grow like I was hoping this month so we are falling behind looking at the growth chart.
To follow last year’s numbers we should be at around 11 K after 4 months. So far 4 months in we have made $6,605.89. We have a lot to catch up…
BUT, when I take a step back and remind myself that this site started as a hands off, outsourced content test site, it’s pretty cool that it earned $6,606.89 so far 2017.
If we compare that with the four first months of last year it’s an increase of $5,288, that’s pretty good.
The Monthly Number to Beat Is…
The best month this far fo the site was December 2016, the site generated $4,435.78, so that’s the number to beat going forward, can’t wait to get it done!
I Couldn’t Do It Without These Helpful Tools
For this growth to happen, I do take use of some helpful tools.
These are some of the tools I depend on:
- Wealthy Affiliate for training and updates (Free and Premium membership)
- BlueHost (starting from $3.95 monthly)
- Jaxxy for keyword research (Free trial)
- WpZoom Theme I use for the site (Premium theme)
- EasyAzon to fast and easy include amazon links on the site (Premium plugin)
- Aweber to collect emails (Premium tool)
- SumoMe (Free and premium for social share)
- Crowdfire for Twitter growth (Free and premium)
- Google Analytics (Free)
- SemRush (Free and Premium)
These tools are awesome, saves me time and help me maximize earnings.
Will this site be able to make $100.000 in 2017?
Follow the journey, sign up for the newsletter…
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If you are curious about previous posts in this series you can catch up right here.
I would love to hear how April was for you, did your site gain traffic? Did you earn more than previous month? Feel free to share your ups and downs below,
To a successful May!