Friday with Vicky 23
One way to make money with your website is to display ads on it. There are many advertising platforms but one of the most popular one is Google Adsense.
There are a few reasons for that; it`s free to sign up, it`s reliable and you can make some decent money with it.
Google Adsense is a reliable advertising platform, owned by Google, that connects publishers (blog owners), advertisers and potential customers.
As the publisher you will display ads on your website, if those ads are clicked on by a visitor you will get paid from Google Adsense.
In this article we will be talking about;
- What kind of sites are good for Google Adsense
- How much money can you make with Adsense?
- How to sign up and create an ad
- WP Plugin that can save you a lot of time
- Where to place your ads
- Is it just sunshine and unicorns with Adsense?
- 6 Action steps to set up your Adsense site
What Kind of Sites are Good for Adsense
A lot has changed the last few years when it comes to “Adsense sites”. Back in the day (say 5 years ago, I know way back when it comes to the online world) you could put up a 5 page WP blog targeted on a few specific keywords and make some decent money with Adsense. This model does NOT work anymore. Today you will need a quality, content rich site to make decent money with Adsense ads.
If you don`t have a site set up already the first thing you will have to do is figure out a niche, the topic of your website. Your site could be about anything, sports, interests, recipes, anything…
You want to find a niche that gets a lot of searches, with little competition. You also want to make sure that there are related ads to the niche. You can do that by doing a search in Google on a related keyword. So say that we are interested in making a site about smoothies.
As you can see here, there are ads displayed which means that advertisers spend money on this niche.
Some sites are better suited for Adsense ads than others. What you will need is a high quality, content rich website. If you have a plain information site than Adsense might be a good fit.
Think of it like this, if you wanted to spend money on ads would you want your ad on your site? If you have good quality content then you probably would, right.
If you don`t have a site setup yet, then that is quick and easy to do with today`s technology. Check out my review of my #1 place to get started with a website/adsense site. They will show you step by step, for free, how to set up a website and get it ready for Adsense ads.
If you have a site already and want to make some money implementing Adsense ads keep reading…
How Much Money Can You Make with Adsense?
As a publisher you receive 68%, Google gets 32% of the revenue. This means that if the advertiser pays $2 for a click then you will make $1.36 and Google makes $0.64. This is one of Google`s largest income streams.
It`s impossible to say how much a site will make with ads, there are too many things to take into consideration. There are a few factors that you can look at though.
EPC – Earning Per Click
You can go after high EPC, earning per click, keywords and they pay up around $15 – $20 / click. Yes very high EPC but that space is usually pretty crowded and there is a lot of competition.
If you go after keywords with low EPC say under $1 / click then there is usually less competition but it will take more clicks to reach the same result as with the high EPC.
It will depend highly on the niche that you are in what the payouts are.
CTR – Click Through Rate
Another thing to look at is the CTR, click through rate. This varies greatly from site to site as well. I have plain Adsense sites with a CTR of 5-10%, then I have sites that are affiliate marketing / Adsense sites with a 1-2% CTR.
Let`s look at an example. Say you have a plain Adsense site, you have been working on your site for a few months, you provide quality content a few times a week. You have 5000 monthly visitors, you make $2 / click and you have a CTR of 4%. Very reasonable numbers…
5.000 visitors with 4% CTR is 200 clicks.
200 clicks à $2 is $400
There is one thing you will need to be able to make decent money with Adsense and that is lots of targeted traffic. The more targeted traffic you have the more you can possibly make.
Target the right keywords, go after the low competition keywords and rank your content in the search engines.
Can You Combine Adsense Ads with Affiliate Offers?
Yes, you can combine affiliate offers and ads. These are your options;
- Only Affiliate offers
- Combine Affiliate and Adsense ads
- Only Adsense ads
What works best on your site, is something that you have to test.
How to Sign up with Google Adsense and Create an Ad
Before your sign up with Google Adsense you want to make sure you have your site in place. You want to have some helpful content on there or you run the risk of not getting approved. You also need your own domain. You cannot sign up with a subdomain like .siterubix.com.
You can sign up with Google Adsense for free, it can be done here.
When you are signed up, it`s time to create an Adsense ad.
How to create an ad with the the Adsense tool.
After you click “New ad unit” you will have to design your ad.
¤ sorry about the extra “e” in custom
When you have the ad code it is time to place it on your website where you want your ads to show. You have two options.
- You can paste the code where you want it, in a post, page or sidebar
- You can use a wp plugin to automate the code submission
If you use the first model to copy and paste the code, then you will have to do that with every single post and page where you want your ads to show. This can be good if you want to place an ad in the sidebar once.
If you are planning on submitting an ad in every post/page then I would suggest that you use a WP plugin to automate the process. By using a plugin your Adsense ads will be displayed with every new post/page according to your settings.
How to paste code manually in the sidebar
If you want to show an Adsense ad in the sidebar, go to the Widgets section over at your WP blog.
Add a text widget to the sidebar and place the Adsense code in the text widget. Click done/save and wait for the ad to show. Sometimes it will take a few minutes before it actually shows up.
Use a WP Plugin
I prefer using a plugin called Quick Adsense. With Quick Adsense you can set your ads to show at different positions. You can also set it to show posts and pages or your just posts.
You paste the code, in the code section, and adjust the settings to where you want your ad/s to show. The ads will then automatically show on every post / page depending on your settings. You don`t want to show more than the 3 allowed ads /post or page. Again sometimes it will take a few minutes before the ads show.
Where to Place Your Ads
Personally I have gotten better results placing my ads in my content, not in the sidebar. This is something that you can always test though.
There has been discussions about placing ads above the fold and if that would hurt your rankings or not. I see many high ranking sites with an ad above the fold. They don`t crowd the space with ads but they show one, so if the no ad above the fold policy is true or not… not sure.
My personal take on it is for the user experience I find it better to not place ads above the fold. I don`t want the first thing my visitor see to be an Adsense ad. I place the ad/s in my content further down. I want to give my visitors a great experience that`s my number 1 priority.
There are certain areas that are better for ad placements than others, it depends on what kind of site you run as well so I suggest that you test your ad placement and try different things out. Record the changes and results and improve upon that.
Testing Testing Testing
Through out the article you have seen me mention “test” that. So to summarize it what can you be testing to increase CTR when it comes to Adsense ads? Here are 4 things you can test;
- Text ad or banner ad
- Ad placement
- Ad size
- Ads – affiliate offers – or both
Is It All Sunshine and Unicorns?
The biggest issue I`ve seen is that it`s hard to get in contact with Google Adsense if you have issues or questions. They give you the run around and there is just not an easy way to communicate with them, no email or phone number to call.
Know their rules, and play by them. Google will take action against any publisher that does not follow their rules and guidelines, so make sure you know them and follow them.
6 Action Steps to Set Up Your Money Making Adsense Site
- Find a profitable niche
- Set up a website
- Submit quality content on a regular basis to your site
- When you have some traffic apply for an Adsense account
- Create your Adsense ad and submit ads to your site
- Implement, analyze, test and improve
You don`t have to do this alone, I`m part of a great community that has a very active chat where you can get help from people that has done this successfully already. They also have a step by step training program for you to find a niche, set up a website and apply Adsense to it. You can find out more about it here, my #1 free way to make money online.
I hope you found this article helpful – How to Make Money with Google Adsense. I would love to hear what you have to say about it, do you use Adsense? Are you thinking to implement it on your site? Feel free to leave a comment below,
Have a productive day and a great week!
See you next Friday,
Awesome article on how to make money with Adsense. I know how long it took you to write it, do the research, etc… because I wrote one myself too lol! Well done, your article is very thorough and clear!
Thank you! Glad you enjoyed the article and found it helpful,
Very interesting post about Google AdSense. I have tried them on my site. But chose to take them off and go only with affiliate ads. I felt Adsense ads were not relevant to my site content and felt frustrated that I could not choose the ones appearing on my site. At best, it would be mildly related to my content. So I felt it devalued my site. But I do agree that placing the ads directly in the post is best (not in the sidebar) and absolutely not beginning a post with an AdSense ad! It really cheapens the whole experience otherwise. Just my opinion 🙂
The ads showing on your site will be based on a few different factors. The content on the site but also geographically relevant ads to you.
The ads are also based on what other sites you visit, the apps on your device, cookies on your browser and much more.
So say that you have been researching childrens toys, then ads related to this might show up on a non childrens toys site.
The Google ads showing is based on past activities of your visitors.
Hope that makes sense.
What a great post! Thank you for such an informative article, I have learned a lot from it.
I have read so many other posts that try to explain google adsense, but they have often left me scratching my head, or feeling a bit unsure. Not the case with your post though!
Glad you enjoyed the post.
If you ever have any questions regarding Google Adsense let me know and I will be happy to help you out,
This was very good, good information about the adsense program and how it works and on what sites you should put it on. It was very easy to read and understand what you were speaking about. Especially the screen shots showing what and how to add anew adsense site. If someone just read this post they would know everything about Adsense and how to set it up if it was by the plugin or individually for every post and page. This was very informative. job well done
I`m glad you found the post helpful. I like to make things simple and easy, glad that the article came across that way as well. This article is geared towards Goolge Adsense beginners, how to set it up, what sites to use and more so I`m glad that you found it informative and clear.
Do you use Adsense yourself? Would love to hear your experience with it,
Really informative article, Vicky. I am a newbie to Google Adsense, so I found your article extremely helpful as I build out my new website.
Thank you again.
Glad your found the article helpful. Feel free to take use of any of the information if you decide to go the Google Adsense rout. Are you doing ads? Affiliate marketing? or maybe both? Let me know if you need any help with the direction of your new site,
After my application being denied by adsense some time ago i was worried of re-applying but when i did,my application got accepted but then came the wake up
How do i make money with adsense? i was totaly in the dark and had no clue.While looking for answers i found your site and consider my self lucky, you explain things so well in a way that everyone reading can understand and follow.
Thanks so much i have bookmarked this site
First, congratulations to getting your site accepted with Google Adsense. They can be a little tricky approving a new site, so well done. You do need some helpful content on there… is that what you did to get approved, add some more content to the site?
I`m glad that you found the information helpful, there`s a lot more to making money with Adsense then to just put up some ads in the sidebar. Different things works for different sites. Testing, testing, testing until you have a winning concept is my suggestion.
Let me know if you have any questions,
Dr Brad says
I have had some trouble getting adsense to display on my site. I have been trying to do it by pasting the code into my posts.
I will try the plugin you have recommended, it seems like it will be a much easier way to incorporate the ads.
I was concerned before that having ads in my content would look a bit tacky, but I will test a few different formats as suggested to find what works best for me.
Thanks for the help!
Hi Dr Brad,
Yes, using a plugin makes it a lot easier. There are ways to display ads without it looking tacky or intruding.
I just recently tried out the official Google adsense plugin the reason for that is that it integrates adsense directly on your site. You can also preview how the ads will be displayed and look on your site, handy plugin that has worked well for me,
Great post on Google AdSense. I’m a new blogger and it’s great to read your story!! I came across this post via Twitter and will probably use your blog for a reference link.
I just added Google AdSense to my website and have had an entertaining time leveraging Google Analytics.
Keep up the good work.
Thank you, glad you enjoyed the content!
I have some content on Google Analytics as well, let me know if you want me to direct you…