Fridays with Vicky 146
Christmas, Hanukah and other special end-of-the-year Holidays are just around the corner. How can you include these in your marketing campaigns for your affiliate sites? I believe that if you leave these special occasions out of your marketing strategy you could be leaving money on the table.
According to Adeptmarketing November and December drive 30% more e-commerce revenue than non-holiday months. They estimate that a whopping 92% of the holiday shoppers either research or shop online for the holiday season. The best shopping days are from Black Friday up till Christmas.
According to Signal 42% of US consumers report that the number 1 online retailer Amazon will be their primary destination for their holiday shopping.
Are you an Amazon associate? If you are this is the time of the year to really try to get your visitors over there. Amazon does a great job converting visitors into consumers. Last year, I saw a peek during November and December for my case study site. The Holidays are a great time of the year to be an Amazon associate.
The Holidays are a great time of the year to be an Amazon associate.
If you are not including holiday marketing in your online business you are missing out.
How do you include holiday promotions if you don’t have a gift site or holiday related site? In this post, we’ll give you 5 suggestions.
5 Great Holiday Promotions to Include as an Affiliate
1. Black Friday / Cyber Monday
This is the biggest shopping holiday of the year. You don’t have to have your own product to be able to benefit from Black Friday and Cyber Monday offers. Check and see if the companies you work with as an affiliate are doing any special deals.
If they do have Black Friday and Cyber Monday deals and offers, promote them with your own blog posts. If they have special Black Friday and Cyber Monday banners include those in your posts as well.
2. Countdown Offers
You can also do countdown offers. Pick special deals and offers related to your site and post about them leading up to either black Friday, Christmas or another holiday. Amazon, for example, has a page called “Black Friday” where they list deals and offers. Pick the ones related to your niche and promote them on your site.
They also had a page last year called “12 days of Deals” leading up to Christmas. I’m sure they will do something similar this year.
Check with the companies you are working with and blog about it on your own site.
3. Include Your Offers in Holiday Lists
Lists are a great way to attract visitors to your site. Top 5… Best 10… lists stick out in the search engines and they usually convert well. Combine them with the holiday season and you’ve got a great combination.
Holiday lists can be applied to pretty much any niche, you might just have to be a little creative. Say that you run a website about dog toys, create a list around that targeting the Christmas market.
An example would be…
- Top 5 Dog Toys to Spoil Your Dog with This Christmas
- 5 Most Fun Gifts Your Dog Will Love for $25 or Less
Depending on your niche you can even do a full-blown holiday gift guide.
4. Holiday Giveaway
Doing a Holiday Giveaway can create a lot of buzz. A lot of people are shopping online around the holiday season but who wouldn’t want a free gift for either themselves or a loved one?
Host a holiday giveaway can be a great way to get exposure, grow your list and even get more sales. Some do countdown giveaways, giving away one small gift daily leading up to Christmas. Others do one gift that might be of greater value.
5. Holidays are Visual
The holidays are very visual, I can see it and feel it I’m cozied up with my family drinking Hot Chocolate in front of the fireplace, while our tree is sparkling in the corner… Sorry, just love the holiday season.
You get the point, use visual language and images to connect emotionally with your holiday promotions. Images and video are great. Social media can be a great resource to get those holiday-related images out there.
Pinterest is a great visual tool all year around but awesome to use around the Holidays. According to Adweek, one research was done with the result of; 47.7% of shoppers said that they got inspired by Pinterest for a Holiday purchase.
Instagram and YouTube are other great channels to leverage visual.
Make sure you include visual elements on your blog but that you also take advantage of the visual of social media.
Bonus Tip – Free Shipping
Not sure if it’s just me but I really dislike paying for shipping. Not something I want to spend my money on when I know most companies at least occasionally offers free shipping.
This is something that can be included in your holiday campaigns as well. A lot of companies will offer free shipping and other great deals not only on Black Friday weekend but leading up to the Holidays. Keep a close eye on those and make sure you include them on your site.
It all comes down to…
How can you in this busy time of the year help your targeted audience find what they are looking for?
I would love to hear your thoughts around holiday promotions, feel free to share them below in the comment section.
Best of luck with your Holiday Promotions!