Fridays with Vicky 60
Writing reviews is a great way to help your readers make a product decision. It provides them with helpful information and can put some money in your pocket, a win-win situation for both of you.
There are a lot of reviews online, but how do you create an effective one that provide value to your reader?
I outrank sites like Walmart, amazon, CVS, Costco, QVC and other large online retailers with some of my reviews, in this post I share how I do it.
WHY Write Product Reviews?
WHY should you include reviews on your blog or site?
According to one research 88% trust online reviews just as much as they trust recommendations.
Another interesting number from the same research is that 39% read reviews on a regular basis.
People looking to purchase a product, want to read reviews. They want to hear what others have to say about the product. Providing reviews on your site can be a great way to provide helpful information to your readers.
Providing these reviews if they are done in the right way, can give you some niche authority. You become the “to go to” site for this kind of information in your niche.
Writing honest reviews can create a great income for yourself. If you keep the reviews relevant to the rest of your content, pointing your reviews to relevant offers, you can make some good money as well. Affiliate marketing and sponsored posts are two ways to make an income.
What NOT to Do When Writing Your Review
Before we get into the actual template and some more details on how to write an effective review, let’s look at what not to do…
Do NOT sell – your job is to provide helpful information so that your reader can make an informed decision, if the product is for them or not.
Do NOT be biased – try to look at this product from all possible angles. What’s good and bad and who can benefit from it, who should really stay away from it.
Do NOT praise a product just to sell it – if the product “stink”, don’t write a positive review just to sell.
What You Should Be Doing Writing Reviews
Provide helpful content – Your job is not to sell but to provide your reader with information that will make their decision easier. Help them decide if the product is for them or not. Provide helpful, well researched information, that includes your own experiences with the product.
Be honest – doesn’t matter if the product is good or not, provide honest feedback. Give good reasons to why or why not it’s a good choice.
Be personal – put your own touch and personality on your reviews.
Let’s dive into the process of writing good reviews. We will talk about:
- How to Find Products to Review?
- Research
- Template for Reviews
- Make Your Review Look Great
- SEO for your review
- Let’s Sum It Up
1. How to Find Products to Review
There are a few things to keep in mind when looking for products to promote.
Relevance – The number one rule is to review products that are relevant to your site. If you have a garden website, reviewing a lawn mower would be a great choice, a hairdryer not so much. Keep it relevant and give your readers what they are looking for.
High ticket vs. low ticket Items – I would say high ticket or a combination, specially if you work with amazon.
The reason to use both if you work with amazon, would be that the low ticket items will allow you to sell quantity and kick up the commission %. The high ticket items will add the extra good commission.
If you go with other affiliate options, then go for high ticket. You will do the same job reviewing a $10 item as you will be reviewing a $200 item.
When you have found a relevant product that you want to review, and if you are looking to do it using affiliate marketing. Look for places that offers the product for sale and see if they have an affiliate program. Here are 3 suggestions:
- Amazon
- Independent affiliate programs
- Affiliate networks
If you want to do sponsored posts, reach out to the company and start a conversation, tell them that you are interested in doing a review of their product.
When you have found a product, you need to research it.
2. Research
Purchase the Product or Research the product well… very well…
Purchase the product – Say that you have a website about everything related to hair and decide to review hair dryers. Your plan is to compare 10 different hair dryers, with a comparison chart and in-depth reviews.
Do you have to buy 10 different hair dryers then? If you want to sure, and if you do you will be able to provide fantastic information on those 10 hair dryers.
BUT I don’t think it’s necessary to do that. If you buy one hair dryer the one you think might be the best choice, then you have a good base to start with. You can then compare the other products to the one you have. Things that might be important, heat level, different settings, length of cord… what ever it might be.
You can also check the product out in your local store if they are available.
Product manuals – these are a great source for more detailed information about products, they are often published online so take use of them.
Read product reviews– it can be helpful to read what other reviewers have to say about the product. Not saying you should copy anything, but it’s good to see what others think about it.
Read customer reviews – if there are customer reviews available at amazon, overstock, walmart or other online retailers, read through them and see what users have to say about it. This is a wealth of information, right here. You will find a ton of questions, benefits, pros and cons of using the item. Customer reviews is a great source of information.
Social media – this is another good place to do some searches to see if people are talking about the specific product.
Keywords – are there some good keywords you can use? Not nessecarly for the review it self but for additional content to point to the review.
Let me explain, say you review the “superstar pro 360” hairdryer (just made that up) anyway your review might be called :
My Superstar Pro 360 Review, a Hair Dryer I Can’t Live Without
I would then look for relevant keywords that I can create additional content around and point to the review. Keywords like “best hairdryer for fuzzy hair” or “hairdryers with long cord” again just examples. I look for supporting keywords to the review.
Personal, first hand use is the best way to go of course but there are other ways to create good content for a review.
After researching it’s finally time to put the review together.
3. Review Template
When you have used the product for a while or when you researched it well… very well. It’s time to start working on the actual review.
This is a template that I use myself.
- Title
- Introduction
- Product quick facts
- Benefits – What Problem Does It Solve
- How to Use the Product
- Product description and features
- Who Is the Product For?
- Who Should Not Get it
- Pros and Cons
- Price and Warranties
- Final thoughts
Title
When writing your title, make it interesting but include product name and review. It’s a good way to rank a long tail keyword.
It is important to make the title interesting so that when it does show up in search engines or social media, people want to click it.
More info – 5 Easy Ways to Write a Catchy Headline
Introduction
A short introduction about the product, maybe highlight a feature or benefit. I would suggest you write the introduction last, when you have gone through the whole review.
Product Quick Facts
Depending on what kind of product it is, you can include different things. Here’s an example:
- Product name:
- Made by:
- Top 3 features:
- Price:
- Website:
Benefits – What Problem Does It Solve
This might be the most important part of the review. This is where you outline the benefits. Don’t get this mixed up with features. Benefits is the emotional attachement to a product. Let me give you an examples. Let’s say you review Band-Aid.
How many times have your child, come running in crying and being upset because they fell and scraped their knee. It’s heartbreaking and as a parent we will do anything to stop the pain and the bleeding, can you relate? With a hug and a Band-Aid, the bleeding and pain will stop. Both much needed to make your child feel better.
Connect emotionally with stories. Describe different scenarios of benefits.
How to Use the Product
How should the product be used? This depends on the product, if we review band aids, this might be a short section… remove the paper from the sticky part and place it over the injured area… Some other products you might have to really go into detail how they work.
Product Description and Features
This is where you will go into detail about the features. If we go back to the hair dryer this is where you will go into detail about heat settings, hot cold air, length or cord and more.
Who Is the Product For?
In the hairdryer example, is it for people with oily or dry hair, is it for people with curls or straight hair, is it for people that wants to dry their hair quick… describe who the product is for.
Who Should Not Get it
Maybe if you don’t want much volume in your hair, you should consider another hairdryer or even another product to dry your hair. This might be a hairdryer that dries your hair real well but it takes a little longer, if you want a hairdryer that dries your hair quick then you should look for another one.
Pros and Cons
To summarize with a pros and cons list can give an easy overview for the reader, to quickly give them an idea if the product is for them or not. Some people prefer having the pros and cons list higher up in the review, I prefer to have it further down. If my reader has come this far reading, they are most likely interested in the product and this pro and con list can help them make a decision.
Price and Warranties
In this section price and company warranties are discussed. It’s pretty forward, sharing the details. If I direct my readers to amazon, I usually have a section about the company itself and that would go here as well.
Final Thoughts
Real short sum up the review, again remind the reader about who should get it and why. Also, invite your readers to discuss the product. Encourage them to leave a comment with their questions or experiences.
Comments is a great way to create trust so encourage that.
Always end with an exit point. Could be a button or link that will take them to the merchant site. Something like “Get the xxx Product, Here!”
If your reader made it all the way through the review, there’s good chance they will take use of that link or button.
4. How to Make Your Review Look Great
Now when you have the content down, how do you make it look appealing?
Space – Use plenty of space and do not have too long paragraphs. Make it easy to read your content.
Images – Visually appealing, make the review look nice with nice images of not only the product but with things that make them relate and feel something.
Lists – Use lists and bullet points to make it easy to read. The pros and cons list is a perfect example where you can use bullet points.
Buttons – Use buttons, for exit points. Add some color to it and make it “pop” if they stick out your readers will easily see them and click them.
5. On Page SEO for your Review
Word length – I aim for 1200+ words for my reviews, but often times they are a lot longer than that. Google and other search engines prefer long detailed content for their top rankings. Often the longer and more detailed the better rankings.
The more detailed you are, the more information you provide the longer the article.
Keywords – I use the product name in the title first and last paragraph usually. Sometimes I add it to a H2 or H3 title as well. I’m not too concerned about the keywords though, but I try to create other posts on related keywords to point back to my review, just like we talked about above.
Pictures – using pictures is not only visually appealing it can help adding your keyword to a couple of them as well.
Internal linking – internal links can help with SEO as well. Like we have talked about above, having supporting content that points to your review, is very beneficial.
6. Let’s Sum It Up
Now we have been through:
- How to find products
- Research
- Template for your reviews
- How to make your review look good
- SEO for your review
Remember to keep things relevant, with honest personal reviews.
I hope you enjoyed this post – The Ultimate Guide to Writing an Effective Product Review, That Converts Well.
What are your thoughts around product reviews? Do you use them on your own site? Are you looking into creating reviews for your site? Did I leave anything out? Please feel free to share your thoughts below
Have a productive day,
Vicky
Fantastic, Veronica!
Thank you John!
Vicky,
This is excellent information. I REALLY like the template idea. Having some consistency seems to be of double benefit.
First, as the author we have a blueprint for how to approach researching and reporting on a product.
Second, as a reader the can come to rely on consistency within the various reviews allowing them the ability to go right to the section they are most interested in the future. I’d imagine this creates a type of “stickiness”, resulting in them potentially coming back.
You say “but I try to create other posts on related keywords to point back to my review, just like we talked about above.”
Do you mean that you create other posts on your site? Are they smaller and focused on the keywords to drive people to your main review? I guess what I’m asking is: Can you elaborate on what you mean by “other posts”?
Thanks!
Glad you found it informative! And yes for both reasons you mention above, having a template is helpful.
As far as creating other posts that points to the reviews, I write and submit 500+ word articles to the same site, that point back to the review. The example above was…
Hope that explains it Jack,
Vicky
That does help a bit Vicky. But I guess I’m still a little unclear.
I think by “same site” you mean the same blog where you posted the article.
By 500+ keyword articles, and tying it to the above, I think you mean…
Create other blog posts on the same site where the review is posted, but smaller and less detailed, while focusing on the relevant keywords. Then linking those smaller less detailed articles to the main review by tying how the relevant keywords are truly relevant to the review.
Do I have that right?
Thanks in advance Vicky 🙂
Correct, the same site or blog. I use broader keywords to create additional blog posts, where the solution will be my review.
On this site, I might write a post about researching keywords. This will be a general post that will link to my keyword tool review.
Yes Jack, you have it right!
Vicky
What a thorough article! All I can say is that writing review now is much easier for me, as I think this article is all that I need!
Fantastic. Thanks a lot, I have learned a lot! All the best!
Glad you liked it Nenad!
Vicky
Very thorough article on writing an effective review! Too many times I see people who don’t put time and effort into it!
Thank you Fred appreciate your kind comment 🙂
Vicky
What a great post! I learnt a lot of information from this which I will use to help me create awesome in depth product reviews. I really liked the way you compared what to do, and what not to do when writing product reviews. Thank you for creating this article, it has been very helpful to me. All the best
Hi Stephanie,
Thank you, glad you found the content helpful! Let me know if you have any questions, will be happy to help if I can,
Vicky
Hey Vicky,
A lot of people write reviews, but I think a lot of them are structured incorrectly. One problem I think people make is they only write rehashed content. There is no personalization, it might be bland, and they just try to sell sell sell. Heck, sometimes they haven’t even really tried it!
It’s a good idea to Google any product with the words “reviews” after it. If the first page of Google stating it’s a scam, people are complaining, etc. it might not be a good idea to write up positive review. I like to link to a couple reviews that agree with mine and point out reviews that state negative things about the product or service.
Also, one thing I have learned over the years is even products I don’t recommend I still sign up for their affiliate program. Put everyone on a level playing ground. People might already have their mind made up and you “could” profit from it.
Bare in mind, you might get a lot of feedback on a product or service and you can always change your review of the product. If it gets enough buzz around it there is a good chance the owners will contact you. This has happen to me a number of times over the years.
Great additional tips Garen, thank you.
Keeping a personal style of writing, will be why your readers come back, this is so important.
When you research you should definitely be reading other reviews positive and negative, the more you know the better review you can deliver.
In addition to what you say about product owners contacting you for already done reviews…When you start becoming “authority” in your niche and brands starts to noticing you, they will contact you and ask you to do a review for their product, this has happened to me as well, a great position to be in.
Thank you for your input,
Vicky
I agree with you Garen that original gut feeling from the heart should be written instead of just trying to get someone to the sales page but a lot of time people are writing these scam reviews because they joined a business opportunity fail at it and they get so pissed they start written bad reviews and blog post about the product. For instance I sent a link (product removed) to my sponsor to check it out not even one second latter she text me back in caps warning this is just scam, But wait you didn’t even check it are read anything about it. I get what you are saying Garen but sometimes people delude themselves, I agree with the article we should our research specially those who are sponsoring us because some of them just want that signup under their belt and than they are MIA sponsors.
I was seldom able to see an opportunity until it had ceased to be one. ~Mark Twain
Hi Vicky! Thanks for this great outline of how to write a review!
One question:
You were fairly firm about the importance of remaining unbiased, then you included “My Superstar Pro 360 Review, a Hair Dryer I Can’t Live Without” as a possible title for a fictional product. ?? That seems pretty biased to me. Am I missing something?
Thanks,
Stella
Hi,
Only write it, if you think it is true…
“My Superstar Pro 360 Review, a Hair Dryer I Can’t Live Without”
If this is your favorite hair dryer then sure I don’t see anything wrong with that title.
Vicky
Okay, thanks! I was a bit concerned because I’ve done some book reviews of books I really like and I did indicate it in the review. So that would be okay.
Thanks again for responding so promptly. Stella 🙂
Hi Stella,
If you really like something share it. Yes being personal and telling the truth, your truth, what you like about something and what you don’t like about something helps people make their own decision. Doesn’t mean they will necessary think the same way but if you explain WHY then people will know.
Vicky
First of all congratulations to your affiliate marketing success with amazon. I just read this blog post and found it very interesting. I write a travel and hiking blog and want to add reviews to it. I am thinking of reviewing hotels, restaurants, campsites and gear. I will follow your template for my gear reviews but I wondered if you have ever done any of the other reviews that I mentioned, if so would you have a template for them. I have done a lot of reviews on tripadvisor but want to put them on my blog now to try to get more visitors.
Thank you,
Sounds like you have a great project going.
I don’t have a template for that but you can easily create one yourself. Include everything that you think your readers will find helpful and useful. Best of luck!
Vicky