Fridays with Vicky 148
I’m one of those people that like to set, forget and collect the check, my ads are no exception. That’s one of the reasons why I like Ezoic, you do the set up they take care of the rest. I’ve gotten so many questions and requests for an Ezoic update, that I thought it would be time to share some of the progress.
I’ve gotten so many questions and requests for an Ezoic update, after the review I did, that I thought it would be time to share some of the progress.
If you missed the original Ezoic review that talks about Ezoic and how it can help you, you can read that here: Ezoic Review.
In this article, we’ll focus on the progress when it comes to the Ezoic numbers.
But first real quick…
What is Ezoic?
Ezoic is an ad testing platform that test ad sizes, design, and placements. They allow you to place more ads on your site than Adsense for example. They work with not only Adsense but also with other major ad networks, giving you more competition for your ad space.
After installing Ezoic everything runs on autopilot, which I love. It is hands-off ad testing. The main purpose of using Ezoic is to maximize your ad earnings for your site.
I like the fact that you can run Ezoic 50% of the time and your old site ad settings 50% of the time displaying in my case Adsense the way I used to display it. I had the setting at 50 – 50 for a few months then I increased Ezoic to 75% for desktop, since it was doing pretty good, but kept mobile and tablet still at 50%.
After two months it was looking pretty good…
This is the progress after almost 9 months…
Ezoic EPMV Earnings
Let’s break it down and look at the EPMV – Earnings per thousand visitors, per month. Also the highest and lowest EPMV monthly.
I like using the earnings per thousand visitors because those numbers are comparable to anybody. Looking at the EPMV number, the traffic of the site doesn’t matter you can still compare the numbers.
EPMV – Earnings per thousand visitors
Ezoic Update EPMV Numbers for the Last 9 Months
Month 1 February 2017
- EPMV Average of $23.61
- EPMV Low of $10.15
- EPMV High of $45.79
Month 2 March 2017
- EPMV Average of $39.36
- EPMV Low of $25.51
- EPMV High of $53.54
Month 3 April 2017
- EPMV Average of $29.52
- EPMV Low of $20.12
- EPMV High of $49.78
Month 4 May 2017
- EPMV Average of $36.54
- EPMV Low of $22.59
- EPMV High of $49.16
Month 5 June 2017
- EPMV Average of $28.75
- EPMV Low of $21.53
- EPMV High of $38.80
Month 6 July 2017
- EPMV Average of $25.56
- EPMV Low of $15.87
- EPMV High of $33.65
Month 7 August 2017
- EPMV Average of $26.57
- EPMV Low of $17.43
- EPMV High of $51.88
Month 8 September 2017
- EPMV Average of $32.09
- EPMV Low of $24.49
- EPMV High of $41.60
Month 9 October 2017 (Oct 1 – Oct 15)
- EPMV Average of $31.78
- EPMV Low of $21.56
- EPMV High of $47.69
Best, Highest and Lowest the Last 9 Months
- Best EPMV Average $39.36 (second month)
- Highest EPMV $53.54 (second month)
- Lowest EPMV $10.15 (first month)
To be honest I’m not sure what to make out of this. It seems like the program is still all over the place… If you use Ezoic I would love to hear your thoughts and how your numbers are progressing.
Although I feel that Ezoic is still doing a lot of different testings, they are doing better than Adsense at this point.
Comparing the numbers with Adsense, I decided to go all in with Ezoic from October 16. I will now do Ezoic 100% and no Adsense for that site. I’m curious to see if it has any impact at all on the numbers going forward.
Ads vs. Affiliate Programs EPMV
I do a lot of affiliate marketing, so compare ads with the affiliate earnings
Let’s compare my cases study site earning per thousand visitors with the Ezoic EPMV to see the difference.
| Month | Affiliate Program EPMV | Ads EPMV |
|---|---|---|
| February | $128.6 | $23.61 |
| March | $93.68 | $39.36 |
| April | $92.04 | $29.52 |
| May | $157.23 | $36.54 |
| June | $81.75 | $28.75 |
| July | $93.77 | $25.56 |
| August | $65.05 | $26.57 |
| September | $78.07 | $32.09 |
It’s pretty clear that affiliate programs can be a lot more profitable than ads. Just a side note, I do use affiliate programs as well for my ad site. In fact for many years that was the main income for the site.
I would love to hear your thoughts on Ezoic, ads and affiliate marketing feel free to share in the comment section below,
If you didn’t read the Ezoic review yet you can do so here!
Have a productive day,
Vicky
Hi Vicky,
Thank you for this update, I’m thinking in adding Ezoic to my amazon website. Have you noticed any drops in sales after you added ads on your website?
Thnaks,
Silviu
Hi,
I don’t do much affiliate marketing with this site, mostly advertising so can’t really answer that question in a good way.
Sorry about that,
Going to look into ezoic. I only had time to skim this so far. Trying to get the concept of ezoic and adsense…….Scotty B
It’s been working pretty well for me :). Let me know if you decide to try it out.
Another great option is MediaVine. They don’t give you the control of Ezoic, but I multiplied my EMPV by at least 4x almost instantly by switching. They do have options of having more/fewer ads, as well as turning off certain ads on certain pages.
You don’t get all the juicy data for testing, but for my niche, with my content, the earnings were a clear indication to switch. I’ve seen other people with opposite results though, so I’m curious as to how your site would do.
Also, they have a 3 month minimum contract, with some minimum traffic requirements, so they are not for everyone!
That is great results! Definitely sounds like another good alternative to look into.
Thanks for the update Nathaniell!!
Mediavine not approve everyone’s account on their plateform. Their minimum requirement is approx 28000 sessions per month. They get your traffic record by sending you email in which they asked you to collect previous three months traffic record from Google analytics.
What is the niche of your site? Im using Ezoic 30 days ago but my ePMV is so low compared with yours! It’s just $4.5 I don’t know why, the niche of my site is Spirituality Self-help