Fridays with Vicky 20
Promoting Amazon products, is a popular way for online marketers to make money.
This is the 3rd article in my “how to make money with Amazon” series.
- In article 1 we talked about how to get started making money with Amazon.
- In article 2 we talked about what content and links converts.
At this point you probably have some helpful content up on your site, you might even have some product reviews in place.
In this article we will talk about how you can take advantage of the high seasons, how to use Tracking ID`s and Plugins and more. We talk about…
10 Tips to Dominate and Make Money with Amazon Products
1. Traffic
Get really good at driving relevant traffic to your Amazon site. The more relevant traffic you have coming into your site, the more sales you will get. One way is to submit helpful content on your site another way is to do helpful YouTube videos that point to your site. You can also use social media to create buzz around your site and get visitors that way.
Your main focus should be to create helpful quality content on your site. If you do, search engines will notice it and rank your content well. People love to share good content, make it easy for them to spread the word through social media.
To make decent money with Amazon you will need traffic. It`s a numbers game, the more relevant traffic the more…
2. Be Relevant
As you see in the first point about traffic I have highlighted the word relevant. This is key. If your traffic is not relevant then you can get thousands of visitors without any sales.
If your traffic is relevant it only takes some visitors to make a sale. I would rather have 20 targeted visitors and maybe 2 sales than 2000 visitors and no sales…
You want to stay relevant through the whole process, from getting relevant traffic to your site, give your visitor helpful relevant content, offer them a relevant solution to their problem and send them to a relevant product on Amazon.
I have seen many examples of Amazon ads being put up in the sidebar or in a post, that has nothing to do with the content.
If you talk about lemon squeezers, offer lemon squeezers and not a bread maker. Offer relevant solutions!
3. Try the Product
If you review a bunch of similar products you don`t have to go out and buy every single one of them but if you get at least one to try out then you can relate to that when reviewing similar products.
Say that you review hair dryers, if you have never tried one it will be hard to create a really good review. But if you have one, have tried it out, then you can relate to the product in a different way. You don`t have to get 10 hair dryers. One thing you can do though is go to the store, check out the ones that they have available there.
4. Take Advantage of the High Seasons
One way to get traffic to your site is to target relevant keywords. Find out when the high season for the product you promote is and use relevant high season keywords. These will have less competition and be easier to rank for, but can be very profitable.
Let me give you an example. If you review backpacks for example. You could target the ”back to school” audience in July and August using relevant keywords. You could also target backpackers and campers in the spring. Find out when the high season is for your niche.
5. Take Advantage of the Holidays
Other seasons to take advantage of are Christmas and Cyber Monday, they are huge online shopping holidays.
Some affiliates make half their Amazon income in November and December due to these two big holidays. Don`t ignore it.
Depending on your niche, pay attention to Valentine`s day, Mother`s day, Easter and so on. What Holidays are relevant to your niche?
6. Should You Promote Low Ticket Items vs. High Ticket Items?
The more you sell the more you earn. You will make 4 – 8.5% commission so going after only high ticket items when low ticket items might bump you up to a higher commission level might not be your best option.
I say both, both high ticket items and low ticket items as long as they are RELEVANT to your site.
The low ticket items you might sell more of and that will bump you up in the commission chart. The high ticket items will bring in the bigger amounts. This is something you can test on your site to see what works best for you.
7. Links
In part 2, we talked about links but I still want to mention it here as well.
Links within Your Content
Visitors are more likely to click in content links then they are banner ads for example. Provide helpful information and add in the links where it suits. Using reviews, comparison charts and bestseller posts are good ways to convert visitors into Amazon buyers.
Link Your Pictures to Amazon
Make your pictures clickable, we often hover over pictures and if they are clickable we get curious. Use picture links to take your visitors to relevant offers on Amazon.
8. Use Tracking ID`s
To help you figure out what converts, to see where the traffic is coming from and if that traffic turns into sales you can use Amazon tracking ID`s.
When you sign up as an Amazon associate you will get an associate ID, it might be storeid-20. You can use variations of that ID to track different links. One example would be storeid1-20.
By your tracking ID in your Amazon associate account you will see “manage”. If you click that you will be able to “ad tracking ID”.
These tracking IDs can be used for different sites, pages on your site or even different links on a page, to track what converts.
9. WP Plugin To Make Things Easier for You
There`s a jungle of Amazon plugins you can use to make things easier when displaying products on your site.
I use a plugin called EasyAzon that saves me a ton of time! I can insert products directly to my posts and pages without even leaving my site. I can insert text links, image links, product blocks and more by searching a product using keyword or ASIN number. Since it use the ASIN number when new updates and changes are done, my displayed product gets automatically updated. This keeps my site updated and accurate at all times.
This plugin also helps me with my international traffic…
10. International Traffic
If you get sales from all over the world you want to make sure you earn a commission on all those sales no matter where the sale takes place.
If you work from the US but have visitors from the UK for example. Then you have your Amazon associate account in the US but you also need an account with Amazon UK to make commissions on the UK sales. If you don`t you will loose the commission on the UK sales. So keep an eye on what country your customers are from.
You can use EasyAzon to help integrate the tracking IDs. There will be a section for each country where you place the specific tracking ID from each country.
Bonus Tip
Get Your Visitors in the Door
Amazon is a well known purchase site and most people feel very comfortable and safe shopping there. If you do a good job sending relevant traffic to relevant offers, Amazon will do a good job converting them into sales.
You will get surprised at what people buy, but don`t spend too much time analyzing some of the odd purchases, that can result from you sending traffic to Amazon.
You will get commission on everything they buy within the next 24 hours. If an item is added to their cart (within those 24 hours) you will earn commission if they go ahead and purchase that within 30 days. So go ahead and get those visitors in the door over at Amazon.
I hope you found this third Amazon training helpful – 10 Tips to Dominate and Make Money with Amazon Products.
If you missed the two first articles feel free to check them out:
- Article 1 – how to get started making money with Amazon.
- Article 2 – what content and links converts.
I would love to hear from you, what`s your tips and tricks sending traffic to Amazon? How do you make money with Amazon? How do you increase conversion? Feel free to leave a comment below,
Have a productive day and a great week!
See you next Friday,
Vicky
Next week`s post –
P.S Thought I would let you in on some good and bad going on in my online business…
Worst Online Happening This Week: Have been really busy trying to get my content for the summer ready. Falling a little behind…
Best Online Happening This Week: Got some “interesting” Amazon sales… never try to figure out why people buy what they buy lol.
hi Vicky!
such good advice once again! I had not even thought that I would need an Amazon account in a few different countries as my visitors are not only from Canada and the USA. But it makes sense. I have linked pictures in the past to Amazon or other sites but I do not like that they do not open in a separate page. It then takes the visitor away from my site. Any advice for that?
Hi Emily,
If you use an affiliate link and click in the “open link in new window” it will do exactly that. You can use that affiliate link within the text or with pictures. Hope that helps,
Vicky
Great article! I missed part two so I’ll be reading it next 🙂 This is just what I needed to start selling on Amazon. I plan to start soon, but the thought of managing a US and UK Amazon account seems confusing. I hope you will think about writing an article specifically for that.
Hi Travis,
Yes I do have that in my plans, how to best integrate the different country codes.
There are plugins that can help with that and WPZon is one of them.
Vicky
Hi Vicky! Thanks for posting all this info! When I signed up as an Amazon Associate, I just assumed that I would earn commission on all purchases including international sales. I’ll be sure to keep track of where my sales are coming from and sign up with the appropriate countries.
Hi Maggie,
That would be nice and so much easier if one affiliate link covered everything Amazon…
I am looking to do a follow up about this,
Thanks,
Vicky
Thanks Vicky. I learned new things here.
I really wanted to try with Amazon but I didn’t know back then where to start.
Great that you got some insight with Amazon and how it works with Amazon and affiliate marketing.
Vicky
Your site has a nice presentation of information, Its a lot and I’d like to delve into it even more, but if you did it on this page I would have been overwhelmed. I’m going to let some of this settle in and then I;ll be back to read more, Thanks
Hi Debra,
Feel free to comeback at any time! Let me know if you need any help with anything,
Vicky
Nice read! It’s a great refresher of what to do online with Amazon. How long does a typical Amazon commission take?
Hi Raphael,
Glad you liked the article. Do you mean how long does it take to make your first commission?
For the question, how long does it take to make your first commission, that`s impossible to answer there are too many things to take into consideration. Niche, style of site, traffic…
I did start two sites around the same time. One was an Amazon site and the other site was this one focused on helping with an online income. I saw quicker results with the Amazon site. I had sales month 2 or 3, where this site took longer to get some sales… Why is that? There`s a lot more competition in the “make money niche” then there is among some very targeted Amazon niches.
Does that answer your question?
Thanks,
Vicky
Top drawer tips Vicky. I’m starting out in affiliate marketing and I’m not really up to speed on a lot of aspects of it yet. You’ve given me some great ideas here. I especially like the idea of using high season keywords. That makes so much sense.
Yes, a lot of online marketers go for all year around keywords and does not really focus in on the high seasons. Using these high season keywords can really pay off though. There`s a lot of sales being made in November and December when it comes to physical products. Also research and know when high seasons for your niche is, can highly benefit you.
Great post on 10 tips to dominate and make money with Amazon part 3, I’m looking for more traffic and conversion and just found your site. So now I’m going back to one and two to see what I missed.
Thanks for the information
Hi Debra,
In the Amazon serie, part 2 I go through content that converts into Amazon sales, take a look at that one. It talks about different styles of articles that you can use. Some of them I`ve had more success with than others, it`s worth a read.
Vicky
Hi Vicky,
If I wasn’t at Wealthy Affiliate I would sign up for it after reading your website 🙂
I especially like ‘ Friday’s with Vicky’ it adds a fun , almost tv-show look at your website and it is appealing and interesting
.As I am learning more and more about WA every day will be certainly looking fo some info here !
Great job,
Angelique
Hi Angelique,
Thanks for your comment. I`m glad you are enjoying the “Fridays with Vicky” posts. I try to make them helpful but a little fun at the same time :).
Wealthy Affiliate is really a great place to learn the basics and meet like minded people that enjoys building not only a website but also an online business for themselves.
Vicky
Vicky, I love all these tips! I need to get better with using my Amazon codes to drive traffic to my site. I’m pinning this so other can use it.
Glad you enjoyed the Amazon tips Kirsten! Thanks for stopping by and commenting,
Vicky
You have such wonderful positive and helpful posts! It was so nice to meet you at BloggyCon and I loved your passport story even if it was a horrible experience! Life is interesting at times, right? I look forward to reading more of your posts and following along on your amazing journey!
Hi Beth,
Thank you, glad you enjoyed the blog. The conference was great but the highlight was meeting people like you. The beginning of new friendships. It seems like you have a fun group of gals hanging out, blogging and just enjoy life. Let me know when you guys are going to your next conference… 🙂
Vicky
Vicky, I so appreciate your posts. I even went back and read the first two posts. Amazon sometimes seems like an exclusive club and it is hard to get in and sell products. Thanks for showing me even I can do it. I can clearly see your passion to help other people. I am off to put some of your tips to work. I need to check out the WpZon plugin too! Keep the posts coming I will be back to learn more.
Hi Kristie,
Glad you enjoyed the Amazon tips. Try a few of them out and see what works for you and your site.
The key is to match relevant content with relevant products to a relevant visitor. That was a lot of “relevant” lol.
Thanks for reading and commenting,
Vicky
I love how your posts are very well-organized and to the point. I have never heard of WPZon plugin and I think I’m gonna try using it now! Thanks Vicky for the useful and practical tips 🙂
You are welcome Gin! Hope the tips come in handy and yes the WPZon plugin is great!
Hi Vicky, that was a great post. I particularly found helpful the advice you gave on reviewing products – and only really needing to have used one of them, rather than all those that you discuss in a post. Also your advice to go in store and check out other options.
In addition I found useful your tip to make photos of products clickable – I know that is something that doesn’t come to mind for me naturally, but which is an important step not to leave out.
Thank you, I`m glad you found it helpful!
Another thing that I can add to that, that I just tried out on one of my review sites, is to add a “view on amazon” button on the “top 10 review page”. I added that to each product above the “click here to read full review”. This has converted very well for me. I guess some people don`t really want to read the full review, they want an overview and then be able to go directly to amazon.
Thanks for your feedback!
Hi Vicky,
This is indeed a great information. I have created one site for selling Amazon products and I will see how it goes. The idea of creating accounts in different countries to target international customers is something I have taken from your article, great idea.
Thanks a lot for this info and I will definitely come back and refer to your site as mu new site develops.
Cheers, Yared
Hi Yared,
Glad you enjoyed this Amazon post. Yes when your site grows and expand you might get visitors from all over the world. Check your Google analytics stats to see where your audience is from and make sure you target that with an amazon account in that region.
Feel free to come back anytime you want 🙂
Vicky
WOW! You have so much great advice!!! Bookmarked your site so I can comb over it when I have more time. Looks like I can learn a lot here & hopefully get my own site more successful. Also signed up for your newsletter THANK YOU!!!
Glad you like the site Donna!
Feel free to come back to it when every you want :).
Great to hear that we can stay in touch via the newsletter as well!!
Vicky
Great advice and tips, thank you for sharing. What would you say is the most effective way to generate good traffic? I have considered joining a traffic generating website however I am sceptical as the traffic wont necessarily be relevant or my target audience, and thus wouldn’t result in sales via my site. What are your thoughts?
Hi Yasmin,
Personally I use content creation that result in organic listings in Google and other search engines. Social media is also a great source of traffic.
Are you building a list? Another great way to get people to come back to your site.
I would stay away from traffic generating websites… like you say, the traffic will not be targeted…
I rather have 10 relevant visitors that purchase from me than 100.000 visitors without any interest in my site.
Vicky