Fridays with Vicky 91
September has come to an end and it’s time to summarize the amazon niche site case study. September has given us some increase and some drops, but with the highest item sale yet, I like where this site is going.
When setting this site up I had a few things in mind…
If you are new to this case study, this is what the site is based on:
- Niche site in the health niche.
- The site is based on outsourced content that’s submitted on a regular basis.
- The site should be a hands off site that will grow organically over time.
- The site is monetized with Amazon products only.
This is what the sub-niches are based on:
- Sub-niche 1 and 2 – low ticket items, focused on the winter months, we have great traction and daily sales.
- Sub-niche 3 – medium ticket items, focused on the winter months, some traction and a few sales monthly.
- Sub-niche 4 – low ticket items, all year around niche, very little traction and few sales.
- Sub-niche 5 – brand new sub-niche – high ticket item, all year around niche, very little traction so far, only 1 sale.
Trying to get into some niches that will balance out the winter month niches, during the summer months.
How do I get traffic to the site?
Organic traffic is still the main traffic source of this site.
With outsourced content, the site is now starting to rank pretty well for some good keywords. Consistency in submitting content plays a key role. 2-3 articles have been submitted weekly for the last year or so and that is now starting to pay off, with the organic listings.
I know I really need to step up the game when it comes to social marketing. Relying on mainly one traffic source is not good, so I need to step up the game here. You can hardly see the yellow pie piece that represents social, sigh.
We are now getting into the fall/winter months, which should benefit the site since some of the sub-niches are targeting products with high season throughout the cold months. Here you can see the trend for the first sub-niche. High search volume with a peak in December, low search volume with a dip in July.
Let’s look at some numbers from Google Analytics:
August 2016 (Month 18)
- Sessions 7.400
- Users 6.748
- Pageviews 10.080
Session duration 1.13
September 2016 (Month 19)
- Sessions 10.066
- Users 9.084
- Pageviews 14.227
Session duration 1.25
We do see an increase in both sessions, page views, and users, that’s great. This is a trend that I’m hoping will last.
What Kind of Pages and Posts is Ranking?
What kind of content from this case study site ranks well and get the most traffic?
Looking at the top 10 pages, of the site in Google analytics, the two top ones receive a total of 40.5% of the page views. Both these are “Top List” pages, “Top 5” and “Top 10” pages.
This kind of lists works!
What other types of content receive a lot of traffic?
These are my top 10 most visited pages on the site, according to Google Analytics:
- Top 5 list
- Top 10 list
- Top 5 post, not as in depth as the list
- Top 5 list
- Informational post
- Top 5 post, not as in depth as the list
- Review page
- Main Home Page
- Review page
- Review page
As you can see it is in-depth, content that provides value to the reader that attracts the readers.
Also worth mentioning is that these 10 pages have an average time on page of 3.25 minutes. That is exciting to me. People are reading the content and finding it helpful, otherwise, they wouldn’t stay.
Ranking for 4.1K keywords is again, due to the consistency of content submission.
With the keyword rankings comes the traffic.
When checking the traffic and keywords at SemRush, I also like to check the updates from Google. Have there been any updates or changes in the algorithm during September 2016?
I found two Google algorithm updates:
Accelerated Mobile pages (AMP pages) – if available these AMP pages will now be displayed when searching Google from a mobile device. This allows for an increase in mobile traffic for corresponding AMP pages. For the user, this means that time will be saved for people searching Google on their mobile.
Penguin 4.0 launch – this is now part of the core algorithm, just like the Panda. The Penguin 4.0 is a real-time algorithm. The update eliminates the long wait to recover if a site owner has been penalized.
Both of these updates I think will make the internet a better place.
Case Study Income Report
Sales for September 2016 (Month 19)
- Sales: 348
- Commission: $867.19
Best earning day in September $158.85
- 9 Outsourced articles $54
- 5 Outsourced reviews, (these are longer in-depth articles 1000 words at least) $62.5
This case study site is on shared hosting, that’s how I can keep the low cost
Read about my recommended hosting here.
List building: $5
Aweber list building, this site is sharing the cost with other sites, therefore, the low cost of $5
Total Expenses: $123.5
Total Result September: $743.69
Although this is down a little from last month, I do see the potential. I had a high commission sale of $126 for just 1 item. If I can get one of those every day we are heading in the right direction.
I’m hoping that the combination of targeting low ticket items AND high ticket items will start to pay off when it does, we will see a great increase in income as well.
Total Result for the Site
- Result Month 1 – 6: $–265.36
- Result Month 6 – 12: $817.13
- Result Month 13-19: $3.889.69
Total result after 12 months: $551.77
Total result after 19 months: $4.441.46
Monthly Result 2016
This site is nowhere near where I want it to be… yet.
I do see great potential though and I’m excited to see what it can do during the winter months and the holiday season.
Find a new content writer – I was very lucky to have found a great content writer for the site. She was providing excellent content to a great price. She was also a field expert with great knowledge.
Well, I guess nothing last forever. Last week, she turned in some let’s put it nicely “bad” articles, copied content that was poorly rewritten. She denied that she had outsourced on her end, but from my point of view, there was no way she could have written that herself… Anyway, to make a long story short, I now need to find another writer for the site.
I’m glad I plan ahead and have well-written content submitted to mid-December, but hoping to find a good writer to replace my last one asap.
Social media – so this is one of the areas I will have to improve. I know I keep saying it, but I do need to get around to it as well. Social media can be a great source of traffic and get your brand and content out there, so this will have to be priorities going forward.
YouTube – I did create one video in September. For some weird reason, YouTube put a ban on it right away… have no idea why… after submitting it for review, they decided that there was nothing wrong with it at all and that if followed all rules. The video was up and running. I can’t help to think though that it took a big hit because now it’s not ranking very well at all, usually videos are a great way to rank and get traffic…
So got some things to work on for sure.
I am very excited and can’t wait to see what the site will do in October, November, and December. Don’t miss it, sign up for the “Fridays with Vicky” Newsletter.
These are some of the tools I depend on:
- Wealthy Affiliate for training and updates (Free and Premium membership)
- BlueHost (starting from $3.95 monthly)
- Jaxxy for keyword research (Free trial)
- WpZoom Theme I use for the site (Premium theme)
- EasyAzon to fast and easy include amazon links on the site (Premium plugin)
- Aweber to collect emails (Premium tool)
- SumoMe (Free and premium for social share)
- Crowdfire for Twitter growth (Free and premium)
- Google Analytics (Free)
- SemRush (Free and Premium)
Did you miss the related posts in this case study series?
I would love to hear your experience with your niche site or amazon site. Please feel free to share below. If you are new to this I would love to help, either leave a message below or via the contact me form, with any questions you might have,
Have a productive day,