I just finished with a 3 part Amazon series (you can access that at the end of this post) and a few things came up as far as what NOT to do when it comes to making money with Amazon.
In this article this is exactly what we will be talking about…
What NOT to Do When Promoting Amazon Products
1. Don`t promote irrelevant products
Don`t just throw up unrelated products on any site/page you have. If you are talking about soccer don`t put a banner related to house ware products on the page. It will not convert.
Do keep your site on topic, keep products relevant to your site. Your site will convert better if it`s focused on a specific niche, instead of trying to cover everything. Unless you are part of a team that focus on different topics, magazine style, keep it simple and stay targeted.
If I am searching for a baby gate for example and I land on a site that talks about baby products and I see that they review different baby gates. Then I will stick around and probably read a few of them if they are good until I find what I need.
If I land on a site that talks about a baby gate, soccer drills, baking machine and lawn mowers… well, unless it is a super article, an in dept consumer report about the baby gate I will probably continue looking for information.
2. Don`t over do it with the products
Don`t blast every single article with an amazon product. Write helpful content and point it to your reviews.
Do write reviews they convert. So say that you have a site about mixers. You write an article about great blueberry smoothie recipes. I would then in the content say something like ”for these recipes you can use the ABC mixer, it will help you create super yummy smoothies fast and easy, you can read my in dept review here” and then link to my in dept review.
3. Don`t spend time setting up an amazon store
Don`t waste your time with an Amazon store on your site. If your visitors want to brows a store they would go directly to Amazon.
Do provide helpful quality content. It will not only help your visitors, quality content also has a better chance to rank in the search engines.
4. Don`t put amazon products on irrelevant sites and think it will turn into sales
Don`t … If you have multiple sites don`t throw up amazon products unless there are relevant products to your niche. Like this site for example, it is focused on online marketing tips and I might suggest a book or so but Amazon will not be heavily presented on this site.
Do use relevant products with relevant content.
5. Don`t copy and paste the description from Amazon
Don`t just copy the description from amazon and paste it into one of your pages.
Do always rewrite the content, always be unique. Use other sources for information as well. You can find product information on other merchant sites like overstock or walmart. Go to the merchant sites, read manuals and other descriptions. Pick up a magazine or paper if it can help you with information.
If you want to read more about promoting Amazon products feel free to visit one of the below trainings.