When starting out with your mom blog you might just want to share your family`s journey with the rest of the world. Blog about your daily life with the kiddos. This is a lot of fun and you might even create yourself some followers.
If you want to take your mom blog a step further and make money with it, then there are a few things to think about.
Sure you can blog on general mom topics on a regular basis, create a following and monetize with ads. For the blog to become highly profitable though you will need lots and lots of visitors.
An easier way is to focus in on a smaller, more targeted group of visitors and write for them specifically. This is what we call a niche. Today we will go through what a niche is, what it does, if you really need one and also 36 niche ideas for mom bloggers to get started.
What Is a Niche?
A niche is a group of people that are searching the internet for the same thing. It`s your audience looking for something specific.
When picking your niche you should focus in on a topic that you are interested in, something you are passionate about. This can be solving a problem or it can be a hobby, for example. Something you feel that you can go on and on writing about.
Pretty much everything around you can be a niche. Kids toothbruches, fun crafts, get your child to sleep better… everything around you can be turned into a profitable money making niche.
The key is to focus in on a specific audience, a specific group of people and give them what they are looking for. This can be done by providing value in the form of information or maybe a product.
You are building relationships with a group of people, call it niche, call it segment of the market, call it your followers… just to make things easier we will call it a niche.
What Does a Niche Do?
If you are still debating weather you need a niche or not, let me tell you what a niche does. It makes people feel like they have found a solution to their problem. It makes them feel like they belong.
Say that you are looking for a car seat for your toddler. You go on the internet to read some more about different car seats and to hopefully find the right one for you and your toddler.
Scenario 1 – you land on a mom blog that talks about a little bit of this and a little bit of that she mention the car seat she use in one of her posts, she also talks about lunch snacks, fun crafts and aunt Tiffany`s birthday party.
Scenario 2 – you land on a mom blog that talks about car seats, car seat safety, she even reviews different car seats. She talks about why car seat 1 is better for your toddler if you want him to be able to use it for years to come. She talks about why car seat two can only be used for the toddler years but why its safer than car seat 1…
To help her audience out she give them a link to Amazon where they can easily purchase the car seats that she reviews.
Which mom blog would you prefer for this specific search of toddler car seat? Which site do you think will make more money?
A niche site makes the visitor feel that they have found what they are looking for, feel that they belong.
Do You Need a Niche for Your Mom Blog?
No, you don`t need a niche at all, you can blog on a mom blog in general and have lots of fun doing it.
BUT if you want to make money with your mom blog, I would highly recommend you focusing in on a niche, focus on a certain group of people.
You will see faster results and over time you will become the ”to go to” person in that niche, you will become the expert.
What Do You Do with Your Niche
So when you have found a niche, what do you do with it?
- You will set up your mom blog focused on your niche.
- You will be writing helpful content for your niche.
- Some of that content will include products that you can suggest for your niche.
- The key is to provide value for your visitors, help them solve a problem.
Where Can You Find Mom Blog Niche Ideas?
Like I said niche ideas are all around you. Here are some places you can search…
- Within yourself – what`s your passion
- Look around the house
- Search the internet
- Go check out Amazon
- Check out your favorite baby/kid store
- Look through a magazin
- What`s advertised on TV
Here are a few ideas to get you started…
36 Niche Ideas for Mom Bloggers
- Kids crafts
- Costumes for halloween and general play
- Snack ideas
- Lunch box ideas
- Healthy eating for kids
- Bake with kids
- Breast feeding
- Womens health issues
- Kids health issues
- First year of a childs life
- Potty training
- How to loose weight after baby
- Baby gear like strollers and carseats
- Baby safety
- Party ideas
- Learn how to read
- Eco friendly living with children
- Decorating tips for kids rooms
- Gardening with children
- Parenting advice
- Relationships advice
- Kid friendly music
- Learn how to play an instrument
- Fashion for kids
- Fashion and beauty for moms
- Educational toys
- Electronic toys that educate
- Books for toddlers
- Family travels
- Sports that kids should try
- Things to do when your kids are sleeping
I hope that I could clear up a thing or two around the niche concept and hopefully give you an idea to continue on with. Let me know what you think. Do you use a specific niche on your mom blog? Would love to hear why or why not feel free to chime in below,
Have a productive day,
Hi Vicky, what you said is really true. I started out blogging by writing random things that come across my mind. I insert affiliate links here and there within the posts and hoping somebody will click on that link to buy things off my site.
Yeah, well, it may happen eventually, if you have big enough blog, and maybe big enough followers.
But I found it not effective, ermm… at least for me.
Now I start fresh, focusing on one niche, and trying to build an authority website. I chose a subtopic of breastfeeding as my niche and aim to educate my readers with useful info. Please wish me luck that I can achieve bigger success with this route.
Thank you for sharing that with us. That is the “problem” with general blogging. It will take a lot of visitors/followers to make a decent income. It will take a long time for most to gain that big crowd. Like you say it`s not very effective, looking from a business stand point.
Focusing on one niche and creating an authority website within that, will bring you financial success quicker than general blogging.
I do wish you the best of luck and if you have any questions at all I will be happy to help you out,
Thanks so much for writing this. Because we now have so many mommy blogs, focusing on a sub niche is definitely the way to go for faster success.
The problem is many moms like me don’t know where to focus just yet. In such a case, do you think writing on random topics till we find the one we want could work? I know it takes longer but better than choosing a subniche and finding out later that you don’t really want to be there.
What do you think?
Absolutely agree. Create a broad mom blog and then focus in on specific subniches that you discover along the way is a great way to find a suitable niche. You might have a great idea but when you start writing about it you might not be as passionate about it as you thought… Keep writing try different subniches and focus in on the ones that really resonates with you.
Let me know how things goes Lily,